Tata Motors shares Jaguar Land Rover’s EV architecture ‘EMA’ for its Avinia range of vehicles


The MoU was signed between Jaguar Land Rover and Tata Motors on Thursday to share the vehicle architecture.

As part of accelerating its move to electric vehicles, Tata Motors on Thursday announced a strategic collaboration with its Jaguar Land Rover brand to share the UK-based premium automaker’s EMA electric vehicle architecture.

Tata Passenger Electric Mobility Ltd (TPEM) and Jaguar Land Rover Plc (JLR), both 100 per cent subsidiaries of Tata Motors Limited (TML), have entered into a Memorandum of Understanding (MoU) to license JLR’s Electric Modular Architecture (EMA). A royalty-free platform (including electrical engineering, electric drive unit, battery pack and manufacturing expertise) to develop TPEM’s premium “Avinya” pure electric vehicle series on the EMA platform. TPEM and JLR will also enter into an Engineering Services Agreement (ESA) to support TPEM content change requirements for development of the first vehicle.

JLR’s EMA platform will support the next generation of ‘pure electric’ mid-sized SUVs for international markets, which will be launched from 2025 onwards.

This EMA architecture will be used in its upcoming premium range of electric vehicles based on the Avinia concept showcased by the company, Tata Motors Group CFO BB Balaji said.

He explained that the Avenia is not just a car, but an architecture that is likely to produce a family or group of electric cars in the future. The Avinya concept, which debuted in 2022, is “an uncompromising vision of electric mobility designed to deliver a ground-breaking in-cabin experience with next-generation connectivity, advanced driver assistance, performance, refinement and safety,” the press release noted. .

Access to Jaguar Land Rover’s EMA platform will help accelerate TPEM’s entry into the high-end electric vehicle segment, while reducing development cycle time and costs. JLR’s advanced E&E architecture is capable of transitioning to L2+ autonomous driving with all the advanced connectivity, comfort and convenience features.

Furthermore, it will accelerate TPEM’s adoption of Software Over the Air (SOTA), Features Over the Air (FOTA), safety (5-star Euro NCAP rating) and ultra-fast charging technologies for high-performance vehicles.

EMA provides TPEM with a robust structure to bring Avinya to global standards for product efficiency and scale.

This is part of Tata Motors’ strategy to eventually move into electric skateboard products – or third-generation products, Balaji explained.

“If you remember, we had shared our plans of having Gen1 – converted architecture, Gen 2 – flexible ICE and BEV architecture and Gen 3 – pure EV architecture. As we looked around for a pure EV platform, we realized that for Avinya we have the same experience,” Balaji added. “It was planned to be a premium EV play, and JLR’s engineering fits it well.”

The move will help Tata Passenger Electric Mobility derive significant benefits from it and help accelerate entry into the high-end electric vehicle segment.

“This will reduce our development time, push Tata Motors into advanced electrical and electronic engineering and prepare the brand for autonomous vehicles in the future.

The EMA architecture will power the electric Velar and Evoque of the future. Avinia will likely sit above that.

“It is a win-win strategy for both Tata Motors and Jaguar Land Rover,” Balaji added.

This is the second major joint venture announced by Tata Motors and Jaguar Land Rover. The Harrier and Safari SUVs are based on the Jaguar Land Rover Freelander platform.

“Built on an architecture equipped with the latest advances in new-age technology and artificial intelligence, Avinia will produce a new breed of world-class recreational vehicles, with world-class standards of efficiency and range,” said Anand Kulkarni, Chief Product Officer and Head of HVV Programs, TPEM.

Thomas Mueller. Jaguar Land Rover’s Executive Director, Product Engineering, said, “We are proud that Jaguar Land Rover’s world-class engineering expertise, demonstrated by our EMA platform, will help accelerate TPEM’s electrification journey. This partnership is another example of the great collaboration within the Tata Group to share value, knowledge and realize “Synergy.”

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