New condo hotel opens in Miami Beach – The Hollywood Reporter
Miami Beach has seen successive waves of hotel development in recent decades, starting in the late 1980s when developers began reclaiming South Beach’s Art Deco gems.
Now, a number of new urban beach resorts from prominent hospitality groups — including Aman, Rosewood, Auberge and Bulgari — are set to attract visitors to Miami Beach, which has seen a post-coronavirus-fueled boom. Across Greater Miami, 17.1 million hotel room nights were sold in 2022, up 12.7 percent from the previous year.
The group is spearheading the redevelopment of a 1940’s property whose 1990s renovation helped revitalize South Beach: The Raleigh. The historic property is where “American Mermaid” Esther Williams made the original fleur-de-lis-shaped pool famous.
In 2019, Michael Shvo (whose company SHVO owns the Mandarin Oriental Residences in Beverly Hills) and his partners purchased The Raleigh for $103 million from Tommy Hilfiger, as well as two adjacent hotels (The Richmond and South Seas) that will collectively become The Raleigh, A Rosewood Hotel and Residences, expected in 2025. BH3 Management co-CEO Greg Friedman, who contributed $190 million in financing to the three-acre project, calls it a “transformational project for Miami Beach.”
SHVO is said to be investing $1 billion in maintaining and renovating the hotel, with the design overseen by architects Peter Marino and Kobi Karp, along with the development of 44 residences in a new 17-storey tower. “As we move forward with the meticulous restoration of The Raleigh, we continue to be inspired by its heritage of elegance, charm and sophistication,” says Shvo, whose program also includes a private members club with beachfront dining and a wellness destination at Asaya. The redevelopment will preserve the hotel’s iconic original pool, as well as Raleigh’s Martini Bar and Tiger Room.
But to make way for the new lodging building, most of the Richmond and South Seas hotels will be demolished, leaving only their facades, a plan criticized by some preservationists. “(Developers) have never been able to get enough money from small historic buildings. That’s why they say they have to have this big new glass-and-steel tower next to it,” said Jack Finglass, former president of the Historic Preservation Board. In town, for WLRN in Miami recently.
Two other luxury projects include adding modern towers alongside historic buildings.
Auberge Resorts Group’s revival of the circa-1939 Shore Club — as well as the adjacent Art Deco-era Cromwell Hotel — will include a new 200-foot residential tower. In the early 2000s, architect David Chipperfield redesigned the Shore Club, with a nod to the hotel’s very own Beach House that Jay-Z referenced in “Allaround the World” and names including Owen Wilson, Woody Harrelson and Rihanna as patrons. This summer, Witkoff Group and Monroe Capital secured $430 million in construction financing for a conversion by Robert AM Stern Architects that includes the private Shore Club collection of 49 seascape- and yacht-inspired residences starting at about $6 million, split between the upper floors From the building. Cromwell and the new residential tower. There’s also a unique two-story, 6,000-square-foot beachfront residence listed at $37.5 million.
Aman Miami Beach is scheduled to open in 2026 in the former Versailles Hotel, which will be paired with a new 22-unit residential tower. Versailles first opened in January 1941 as a 16-story Art Deco tower at a cost of just $300,000. (Malik Aman Vladislav Doronin is also building the ultra-luxury Missoni and UNA apartments in downtown Miami.) Their restoration is being shepherded by frequent Aman architect Jean-Michel Gathy of Denniston, who ensures a sense of tropical serenity that extends to the 56 guest suites with floor-to-ceiling windows, spacious accommodations dining, the exclusive members-only Aman Club, and the Aman Spa. Brilliant Japanese architect Kengo Kuma has designed an Art Deco-inspired townhouse featuring 22 branded homes, his first in the United States.
Bvlgari Hotels & Resorts is also coming to Miami Beach, albeit without a residential tower. Bvlgari plans to open its first hotel in the United States in the former Seagull Hotel in 2025. “The essence of the Seagull Hotel, built in 1948, will be evident in our design ethos, which combines elegance with… Bvlgari brand with timeless Art Deco style. As with all of the Italian jewelry house’s heritage properties, Antonio Citterio Patricia Viel of Milan is overseeing the restoration of the modern estate that served as a winter retreat for Old Hollywood in the 1950s and 1960s. The magic must be evident at the hotel, as most of the 100 rooms are suites, as well as an outdoor pool, spa and restaurant from Michelin-starred chef Nico Romito. “We are working to create a unique destination that will provide guests with a sense of place and modern appointments befitting an ultra-premium hotel,” Orsini adds.
The Aman, Auberge and Rosewood towers will join the residential buildings previously built at Faena and The Setai.
While it remains to be seen to what extent the shiny new towers will dilute the area’s Art Deco vibe, it’s clear that Miami Beach’s future is five-star.
A version of this story first appeared in the Nov. 8 issue of The Hollywood Reporter magazine. Click here to subscribe.