Is the Leica Sofort 2 instant camera worth the hype?

With its massive rear design and overall concept, the Sofort 2 looks like an early 2000s digital camera with a built-in printer, comparable to the Fujifilm Instax Mini Evo (released in 2021 with a sticker price of just $200), which serves… Same hybrid film/digital features as selective printing. Call it inspiration, but the similarities are uncanny.

Reviews and inspiration aside, the new Sofort 2 has some interesting functions hidden behind the sleek, boxy shape and distinctive red dot logo. Custom shooting modes include selfie, landscape, macro and 20 different lens and film effects (10 of each), such as double exposure, vignetting, soft focus, blur and fisheye, allowing the user to experiment widely without wasting frames of film with each. attempt. Users can also print photos from other Leica digital cameras, or from a smartphone using the Leica Fotos app.

Functionally, the Sofort 2 combines a 5-megapixel sensor (by contrast, the new iPhone 15 Pro has a 48-megapixel sensor) with a Leica Summar-equivalent 28mm f/2 lens, a 3-inch LCD display, and storage Internal memory for up to 45 photos (expandable via upgraded microSD card), and a built-in USB rechargeable battery lasts for up to 100 instant photos per charge. Analog-style lever (reminiscent of traditional 35mm cameras) for instant printing on Fujifilm Instax paper or Leica Sofort film.

Although we haven’t tested the Leica Sofort 2 ourselves yet, early photos shared on social media — including one taken by Field Mag contributor Christy Fitzpatrick, shown above in the embed — suggest that despite the low… Image quality Smart camera features, like double exposure, still manage to produce some very compelling art.

Available in black, white and red, the new Leica Sofort 2 will retail for US$389 with Leica dealers launching the product on November 9, 2023, alongside a range of Leica-branded accessories including bags, camera straps and even bamboo photos. Covers(?). Although almost twice the price of the Fujifilm doppelgänger, the Sofort 2 offers an opportunity to enter the Leicaverse without spending a lot of money.

We appreciate Leica’s efforts here to attract an audience beyond its core customer base, although one can’t help but wonder whether trying to turn such an iconic brand known for its premium, meticulously designed cameras into a lifestyle brand might be misguided… just time Enough to prove.

Learn more at Leica

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