“Instant Homes” are the next big thing in real estate

“Instant Homes” are the next big thing in real estate

Developers often showcase properties, giving potential buyers an insight into what it could actually be like to live there. But these days, the trend is to sell residences fully furnished, right down to the Fritti sheets and Lavazza coffee maker. For affluent clients, these “instant homes” offer the ultimate in comfort, with the hidden addition of a big-name designer.

Jeffrey Beers has worked on turnkey projects at some of New York City's most enviable addresses, including 277 Fifth Avenue and 1 West End Avenue. Without consulting the homeowner, Beers tells AD PRO, his team looks to the building's architecture and surrounding views for inspiration. “We create a design story that speaks to the property and its environment,” he says. “An apartment in a new, contemporary building will feel and look different than an apartment in a renovated pre-war building. An apartment zoned for a family-focused tower will have different needs than one zoned for empty nesters.”

Jeffrey Beers' elaborate fit-out of a unit at One57 on Billionaire's Row in New York City helped sell the unit for $23.5 million.

Eric Linnell

At One57, the Christian de Portzamparc-designed high-rise on Billionaire Avenue, Beers selected the furnishings and interior treatments for a half-floor apartment on the 61st floor. (Including Beers' selections, the unit reportedly sold for $23.5 million in 2018.) Along with the apartment Material itself The home came with Elliot Eakin slipper chairs, a Korduda sofa by Vladimir Kagan, custom millwork by Elephants Custom Furniture, and an original fixture. By artist Christina Watka. according to the The New York Times, These furnishings and accessories alone cost $2.5 million.

So what is the key to delivering a fully furnished residence at such a high price? “You invest in high-quality materials, timeless furniture, and decorative accents,” Beers advises. “Things are not limited to one detail – from lighting to painting to mills.”

The luxury prefabricated home trend isn't exactly new, but it has gained momentum during the pandemic, as buyers hope to avoid furniture shopping and supply chain-related delays. It has only exploded since then, thanks to a post-coronavirus boom in “revenge” travel and high-net-worth buyers adopting a nomadic lifestyle, where no single home is the primary residence.

“I think the pandemic has encouraged a new mindset,” says Hong Kong designer Anthony Chan, who has been delivering prefabricated housing for more than a decade. “(People think) I don't have to stay in New York or Hong Kong. I can have meetings or do work wherever I go.

Chan and his company Karim have furnished fully furnished properties like this duplex villa in Hong Kong's upscale Ho Man Tin district. Some of Karim's independent projects have taken a pretty penny on the market: one home sold in Deep Water Bay for $39.68 million and another in Victoria Peak for $52.71 million. “Clients may have a hard time envisioning how the property will be used without furnishing it,” Chan says. “Once they see everything in place, they want it.” It's a mutually beneficial relationship: “The buyer understands the value the designer adds to the quality of the project,” Chan explains, while the designer has to deliver a “holistic design” free of client interference.

Mario Bellini lighting's Steinway piano, Atra furniture and other designer favorites are integrated into...

A Steinway piano, Mario Bellini lighting, Atra furniture, and other designer favorites were incorporated into FrenchCalifornia's design for the apartment at One Wall Street in New York City.

Colin Miller

California French also selected artwork by Richard Avedon (Taryn Simone) and other talent for the unit.

FrenchCalifornia also selected artwork by Richard Avedon, Taryn Simon, and other excellent talent for the unit.

Colin Miller

The owners of these “instant homes” may not share the views, but Guillaume Kothelas says they are top of mind about his turnkey projects. Coutheillas is the founder and creative director of FrenchCalifornia, a bespoke design and branding agency that has worked on a range of furnished apartments, from a four-bedroom apartment at 450 Washington Street in Tribeca to the 20-unit HYVE, an 83-unit building in Nashville. The thriving Baytown neighborhood. “When we work with a developer (this way) we create a profile of the people we envision who will live there,” he tells AD PRO. “We think about where they could come from, where they've traveled, what they're wearing. Do they cook? Do they have a dog?” This narrative helps inform a lot of the choices, “right down to the art they collected on vacation,” he adds.

Professional advertising features

You may also like...

Leave a Reply

Your email address will not be published. Required fields are marked *