How you can support breast cancer research this October

Since 2005, Delta has proudly supported 99 Breast Cancer Research Foundation research projects, raising more than $24.75 million.

October is Breast Cancer Awareness Month, and Delta will once again turn pink to support the cause.

“Because of early detection, I was able to start my fight right away,” said Christine Mannion Taylor, senior vice president of aviation services and a breast cancer survivor. “And by a stroke of luck, I received life-saving treatment and care.” This was through doctors who were funded through our BCRF partnership. Delta’s involvement and annual promotion of the cause is now personal; It means the world to me. The continued generosity and support of Delta employees and customers is amazing, and I could not be more grateful.”


Delta employees raised a record $3 million to support the Breast Cancer Research Foundation this year, and the airline will donate proceeds from in-flight sales on Mother’s Day to the nonprofit.

In 2023 alone, an estimated 297,790 women and 2,800 men in the United States will be diagnosed with breast cancer. The next round of funding – and future achievements – depend on what happens now.

“BCRF has always been a cause near and dear to my heart, but when my mother was diagnosed last year, it took on a whole new meaning. When I stood by her side as she battled breast cancer so bravely, I was I know I would do anything to find a cure.” “I am humbled by Delta’s steadfast presence in this fight as we work together to fund research and support survivors and fighters, knowing that we will not stop, we have ended this disease.”

Each year, our clients play an integral role in our fundraising efforts. Keep reading to find out ways you can support, both at home and on air. Donations can be made year-round at

on board

Starting October 1, customers can support the cause by eating and drinking pink on board. Throughout the entire month, 25% of proceeds from all in-flight food and beverage purchases will be donated to BCRF. Additionally, in collaboration with its partners, some Delta snack and beverage offerings will turn pink to show support.

Pink-themed Delta products are being offered during the month of October to support the Breast Cancer Research Foundation

Sweetwater 420

Support while you sip! For Breast Cancer Awareness Month in October and Prostate Cancer Awareness Month in November, Delta customers will be able to try Sweetwater 420 beer in a special pink and blue can to raise awareness of research to eradicate these diseases.

Sweetwater 420 beer will be complimentary to customers in First Class and Delta Comfort+ and available for purchase for customers in the main cabin on all domestic flights.

Kate’s Real Food Bar

The flavor of Kate’s Real Food Bar will change to a special pink oat, cranberry and almond bar.

TThe special edition Kate’s Real Food Bar will be available to customers in all classes on most domestic flights during October.

Traditional Pink Biscottia Shortbread Tea Time Cookie

Biscottea Pink Classic Teatime Shortbread Cookie is perfect for dipping into tea or nibbling on its own.

The special pink Biscottea Shortbread Cookie will be available to customers in Domestic First Class and Delta Comfort+ cabins as part of our snack basket through the month of October.

FitJoy Cheezy White Cheddar Pretzel Twists

Customers can try FitJoy Cheezy White Cheddar Pretzel Twists in their signature pink packaging. Vegan, gluten-free and nut-free, everyone can enjoy the delicious fun.

FitJoy Cheezy White Cheddar Pretzel Twists will be available to customers in Domestic First Class and Delta Comfort+ cabins as part of our snack basket through the month of October.

Minute maid pink lemonade

For a sweet touch, Classic Minute Maid Pink Lemonade is made with real lemons for a delicious, sunny taste that’s truly smile-inducing and refreshing.

Minute Maid Pink Lemonade will be available to all customers on domestic flights during the month of October.

Pink Sky specialty cocktail

Drink pink! Try the limited-edition signature cocktail, “Pink Sky,” while you relax during your flight as part of Delta’s fundraising initiative for the Breast Cancer Research Fund. A blend of Du Nord Vodka and Minute Maid Pink Lemonade, this refreshing drink supports real change.

Pink Sky will be available free of charge to customers in First Class and Delta Comfort+ and for purchase to customers in the main cabin during the month of October.

Une Femme Cali sparkling pink wine

Une Femme is back to support breast cancer research. Pink Une Femme “The Callie” Sparkling Rosé will remain available on local routes to help customers think and drink pink for Breast Cancer Awareness Month.

Une Femme “The Callie” Sparkling Rosé will be available complimentary to customers in First Class and Delta Comfort+ and for purchase to customers in Main Cabin.

A set of amenities for someone somewhere

During the month of October, Someone Somewhere’s supply kits turn pink in support of Breast Cancer Awareness Month. Customers flying Delta One will receive pink amenity kits to show their support during their flight.

Amenity packages are available to customers in the Delta One cabin on select routes.

Customers can also donate directly to BCRF while on board through cash, gift cards, or credit and debit cards. The hosts will be collecting donations throughout the month.


One Delta breast cancer charter flight in the sky

Throughout October and throughout the year, customers can donate funds by visiting and miles through SkyWish, the charitable arm of Delta’s SkyMiles and frequent flyer program, which allows Delta and its SkyMiles members to donate miles to charitable organizations. all over the world.

While employees are wearing pink during the month of October, customers can show their support in pink as well. The Pink Boutique offers Delta and BCRF co-branded merchandise, including jackets, water bottles and even sneakers, with all proceeds from The Pink Boutique directly benefiting BCRF.

BCRF grantees rely on our support to make discoveries, conduct clinical trials, and keep their laboratories operating at full capacity year-round. Bring us closer to a cure by supporting BCRF today.

BCRF is a non-profit organization committed to achieving breast cancer prevention and cure. The BCRF provides critical funding for cancer research worldwide to promote advances in tumor biology, genetics, prevention, treatment, metastasis, and survival. Since its founding in 1993 by Evelyn H. Lauder, the BCRF has raised more than $1 billion for life-saving research.

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