Genesis achieves sales of more than one million cars worldwide

  • Genesis has increased its global market share by offering an attractive model range and superior customer experience
  • One million cumulative sales were achieved in less than eight years
  • Genesis is striving to achieve more sustainable growth for its brand through its electric vehicle vision coupled with plans to open unique brand experience spaces around the world.

Seoul, South Korea, September 18, 2023 /PRNewswire/ — Genesis announced today that its cumulative sales have surpassed 1 million vehicles, a historic milestone for the brand.

The brand announced that it had sold 1,008,804 cars in the global market, including 690,177 in Korea and 318,627 abroad as of the end of the year. August 2023.

Genesis reached this milestone in less than eight years since its global debut in November 2015And just two years and three months after crossing the half-million-year mark May 2021.

“Genesis has taken bold steps to create authentic customer experiences since its launch, and has achieved remarkable growth along the way. Our brand will continue to build premium luxury experiences never seen before,” he said. Mike SongPresident of Genesis Global.

Rapid growth in global sales driven by competitive G80, GV80 and GV70 models

Since its launch in 2015, Genesis has significantly boosted its global sales by introducing award-winning competitive models.

Starting with the introduction of the flagship Genesis G90 sedan, Genesis has successively launched the G70 and G80 sedan lines, as well as the GV60, GV70 and GV80 SUVs. By 2020, the brand had reached a milestone, achieving its first-ever annual global sales exceeding 100,000 vehicles, with a total of 132,450 vehicles sold.

With 201,415 vehicles sold in 2021 and 215,128 in 2022, Genesis has shown impressive growth, with a record 154,035 vehicles sold as of August 2023.

Globally, the Genesis G80 has been the best-selling model in the brand’s vehicle lineup since its introduction in 2016, with 390,738 units sold in the global market including electric G80 models.

Genesis’ first SUV, the GV80, and its second SUV, the GV70, recorded cumulative sales of 173,882 and 160,965 units, respectively, worldwide.

in United Statethe brand has achieved over 225,000 cumulative sales as of August 2023. Genesis set a new annual record in 2022, achieving 56,410 vehicles sold in the calendar year. In 2023, the brand has already surpassed 44,017 annual sales in the United States as of August.

in Canadathe brand has achieved tremendous success, with cumulative sales reaching nearly 20,000 as of August 2023.

Global market leadership through competitive assortment and differentiated customer experiences

At the heart of Genesis’ remarkable success lies its unwavering commitment to delivering unique customer experiences. This includes offering a comprehensive model range known for its keen attention to detail, creating authentic brand experience spaces, and providing meticulous customer care.

Guided by the distinctive design philosophy of sporty elegance, Genesis has introduced models that stand out for their bold designs and outstanding performance.

Since introducing its first-ever vehicle, the G90, in 2015, Genesis has continually expanded its portfolio to include sedans, SUVs, and electric vehicles. The current lineup includes ten models, including five sedans, two SUVs and three electric vehicles, having expanded from four models in 2020. The brand’s strong lineup has paved the way for Genesis to enter 17 markets, including its home market of Korea. United State, Canadathe The Middle East, Australia, EuropeAnd China.

Genesis builds and operates a portfolio of brand experience spaces in more than 50 locations around the world, including… Genesis House in New YorkGenesis Lounge in floodand several Genesis Studios, designed to deliver the unparalleled excellence that defines the brand by offering hospitality rooted in the brand’s distinct Korean identity.

in November 2021Genesis unveiled the first cultural space for its global brand, Genesis Housein New York City Meatpacking district. This unique space invites visitors to interact with the vehicles on display and immerse themselves in a variety of cultural experiences that reinterpret Korean aesthetics and traditional values ​​through a modern lens.

Genesis has also received a series of awards from prestigious global entities to enhance its reputation as a leading brand. Including a variety of MotorTrend Car and SUV of the Year, Car and Driver 10Best, and North American Car of the Year awards.

This year, Genesis continued its streak of success by earning the top spot in J.D. Power’s 2023 U.S. Technology Experience Index (TXI) study, outpacing all competing brands for the third year in a row.

Electricity, high-quality product range, and brand experience spaces for further growth

Genesis continues its efforts to be a leading brand in the era of electric vehicles in line with the electrification vision it announced in 2021.

From 2025, every new model introduced will be fully electric, supported by plans to diversify EV manufacturing plants to meet growing global demand for electricity.

To actively compete in United StateAs competition intensifies in the field of electric cars, the brand has begun localizing the production of its popular GV70 and Electrified GV70 models, which are assembled in Alabama.

In the medium term, Genesis plans to review further solutions for efficient production of electric vehicles in response to global demand, taking into account factors such as global strategies, regional government policies, and component infrastructure.

Alongside its move to a full range of electric vehicles, the brand outlines plans to achieve the goal of achieving carbon neutrality by pursuing innovation across all of the brand’s value chains, including raw materials, parts and production processes.

Genesis plans to add new models with best-in-class quality to its existing lineup as well. The new GV80 Coupé and updated GV80 will be introduced later this year, while a new model in a completely new segment will also be added soon.

Genesis also aims to expand its personalized brand experience spaces globally and provide authentic experiences for more customers to enjoy, building on its distinct approach to hospitality for “sun nim” or valued guests.

Genesis Motor North America

At Genesis, we put the customer at the center of every decision we make. Genesis is a global automotive brand that delivers the highest standards of performance, design, safety and innovation while looking to a more sustainable future. Genesis designs customer experiences that transcend products, embodying bold, progressive and distinct Korean characteristics within its unique design identity of sporty elegance. With a growing portfolio of award-winning models – including the G70, G80 and G90 sedans, along with the GV60, GV70 and GV80 SUVs – Genesis aims to lead the electric age, starting with the electric G80, GV60 and GV70. . Genesis announced its commitment to becoming an all-electric vehicle brand by 2030 and striving to achieve carbon neutrality by 2035.

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Source: Genesis Motor America

(Tags for translation) Genesis Motor America

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