Fanta embraces Halloween fun with this unrealistic Monster Mansion display
For the third year in a row, Fanta is embracing the fun of Halloween, and this time, the brand is teaming up with YouTube to launch the much-anticipated Fanta Monster Mansion. In this exciting, unreal show, created by Wunderman Thompson Brasil as part of WPP Open There, they will face a series of challenges, traps, and puzzles as they work as a team to uncover mysteries and find the six hidden keys that will allow them to escape the mansion. Dr. Morgana Caligari returns as the show’s host, hiding her face and revealing only her mysterious voice as she interacts with cast members. During the transmission, viewers will have the opportunity to interact, leave comments, and interact with the content directly on YouTube.
“Halloween is the perfect time for people with a sense of fun, just like Fanta. The best way to connect with people is through fun and memorable experiences. That’s why, for the third year in a row, Fanta is offering new and fun experiences,” says Claudia Navarro, Vice President of Marketing. For Latin America at Coca-Cola: “Our goal as a brand is to encourage the youthful spirit in people, so that our lives and snack time can be more diverse, delicious and fun.”
Just like in the previous edition, the main focus of the show is on fun, not competition. The goal is to provide moments of joy and entertainment. Confirmed cast members for this adventure are Ali Izquierdo and Luis Mendez, from Mexico; Blogueirinha and PKllipe, from Brazil; Benja Byrom, from Chile; and Victoria Dallaire, from Peru. These brave people were chosen for their association with the brand and their connection to Fanta’s overall interests. The selection took into account a variety of nationalities, native languages and areas of expertise, such as lifestyle, gaming, music and fashion, as well as their influence on social media, including YouTube, TikTok and Instagram.
The competition will be divided into four exciting episodes of up to 15 minutes each, with a new edition each week, starting with a teaser. The first episode will air on October 10, ending with the exciting finale on October 31. Fanta Monster Mansion will be available in 15 Latin American countries, including the Bahamas, Belize, Brazil, Bolivia, Chile, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Paraguay, Peru, Trinidad and Tobago and Uruguay. Episodes will be broadcast on Fanta’s official YouTube channel, with content in Brazilian Portuguese and Spanish with English subtitles.
(tags for translation)Fanta embraces Halloween fun in an unreal show at Monster Mansion