Brera Serviced Apartments leverage SIHOT and IdeaS integration to achieve best pricing capabilities |
Brera Serviced Apartments has significantly reduced workload and ensured optimal pricing by moving to automated, real-time price control using SIHOT and IDeaS.
With an ever-growing portfolio of apartments, manual pricing and controlling restrictions created challenges for the Brera team in maintaining profitability and optimizing operations amid expansion. By leveraging the direct two-way integration between SIHOT.PMS and IdeaS RMS, Brera Serviced Apartments now has a clear view of future demand to make more strategic decisions.
The integration between SIHOT and IdeaS has transformed the approach at Brera, with SIHOT.PMS providing in-depth data and an IDeaS Revenue Management System (RMS) providing pricing flexibility, enabling the accommodation business to quickly respond to changing market conditions.
“Given the rapid growth of the industry, manual pricing is no longer an effective or reliable strategy. The impact of our investment has been cumulative, with our hotels recording higher prices with a hands-off approach to setting them,” said Amelie Nussdorfer, Revenue Director at Brera Apartments.
Through integration, Brera gains a deeper understanding of customer behavior to recognize demand patterns, and contribute to more effective marketing strategies and personalized guest experiences. The German-based serviced apartment company is now able to identify more specific market segments, at a granular level, and dissect each segment’s performance to understand where it relates to revenue.
By automating manual tasks, Brera manages its pricing more effectively, balancing the need to attract long-staying guests with taking advantage of short-term booking opportunities and periods of high demand, and the team is able to redirect their time to strategic initiatives, resulting in a more efficient use of resources .
“Thanks to our flexible platform, SIHOT can handle the different pricing structures offered by IDeaS and provide the data necessary to work with it. The combination of SIHOT and IdeaS has fundamentally changed how the Brera team handles data,” said Carsten Wernet, CEO of SIHOT. Brera has now automated manual and labor-intensive data management tasks, increasing efficiency and providing them with actionable insights. We are constantly exploring with our partners how we can improve the efficiency of our PMS data to help our hotel clients maximize their business potential.
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